W7 Celebrity Secrets Eyeshadow Palette Book 2 – Review & swatches

W7 Celebrity Secrets Eyeshadow Palette Book 2 – Review & swatches

Tuesday, October 16, 2012 Sara Hassan , 10 Comments

Smokey eyes never go out of style. It glams you up and makes you stand out from the rest. Today we have a little kit by W7 that helps you create a super easy smokey eye.

W7 Celebrity Secrets Eyeshadow Palette
W7 Celebrity Secrets Eyeshadow Palette Book contains 4 Step eyeshadow kit for smokey eyes.
  • Use the no 1 base face powder color to brighten the eye area
  • Dust the light color no 2 all over lid as a shadow base
  • Brush the deeper color no 3 on the outer corners
  • Apply the deepest color no 4 to line above and below the eye along the lash line

W7 Celebrity Secrets Eyeshadow Palette Book 2
W7 Celebrity Secrets Eyeshadow Palette Book 2
W7 Celebrity Secrets Eyeshadow Palette Book 2
W7 Celebrity Secrets Eyeshadow Palette Book 2 (swatches)
My thoughts
This kit contains four coordinated eyeshadows to create a deep sultry smokey eye look. You can see a step-by-step guide written inside when you open it. I would have loved this kit if I were a teenager because first the guide tells you very simple instructions you can follow to create a basic smokey eye and second the book-like packaging seems quite appealing. The kit is very handy and contains tiny sponge applicators if you have no brushes.

Talking about the eye shadows, the texture and pigmentation isn’t bad but compared to other dirt cheap palettes available on the market, this one doesn’t impress me much. As shown in the swatches, the colors build up nicely with a couple of swipes but you definitely need a primer for more intensity,  to prevent creasing and fading.

I like Shadow 1; it looks very natural but appears sheer on my skin tone so I apply concealer over my lid to even out the skin before applying it. Shadow 2 and 3 have tiny shimmer specs in them that fall out during application. I also noticed that Shadow 2 feels a bit gritty to touch which is why it’s my least likeable shade from the quad. Shadow 4 is a matte black that gets intense with layering. Unlike MUA eye shadows, the texture lacks the butter-y property and blending consumes more time comparatively. The key to a good smokey eye is blending so you need to be patient.

Overall, it’s a decent kit for a beginner. However, for the price, there are some other brands now available in Pakistan that offer more colors in one palette and better texture for the same price.
You might like it if...
  • You expect decent pigmentation
  • You want a pocket-friendly smokey eye kit
  • You expect them to be buildable
  • You want both matte and shimmer shades in a quad
  • You're looking for a travel-friendly kit
You might not like it if...
  • You expect a soft texture
  • You can't tolerate glitter fall outs
  • You expect quick blending
My rating

W7 Celebrity Secrets Eyeshadow Palette Book 2 is priced PKR 695 and can be purchased form Emporium Cosmetics

What do you think about it? Have you tried anything from W7?

PR sample(s) sent for review. This however has not affected my opinion at all. My loyalty is to my readers and being honest is my utmost responsibility. I have given my sincere opinion about the product(s) mentioned in the post. For more details, please go through my Disclosure Policy.

If you have any questions, you can have a look at FAQ or email me on info@sarahassansblog.com.


  1. What a simple but gorgeous palette. Great review as always Sara :)

  2. sounds bad! I actually dont know the brand but I think I've seen it at Boots

  3. reviewed W7 today, do check...
    swatches are pretty n review is nice as usuall

  4. I know only their Honolulu bronzer, which is not bad ;)

  5. How sad that it's not 'great', looks so lovely on the photos, shadows number 3 and 4 seem so nice, too bad they're not as much pigmented or soft to apply : / Thanks for the review Sarah xx

  6. Can you do a makeup tutorial with this palate?

  7. I like the cokors in this palette, but can't agree more that there are alot of dirt cheap palettes available!

  8. What dirt cheap palettes? I haven't seen any decent palettes available at any store, let alone cheap or pricey. Excuse my ignorance.

    1. Hey Rabiya, you can check out MakeUP Academy, Sleek MakeUP and Beautyuk eye shadow palettes available online. I have reviewed some of them on my blog, please go through them. :)

  9. gorgeous palette and colors, too bad it didn't deliver. thanks for yet another honest review :))


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