Belleme Gel Eyeliner in 'Choco Brown' – Review & swatches

Belleme Gel Eyeliner in 'Choco Brown' – Review & swatches

Friday, November 30, 2012 Sara Hassan , 12 Comments

I am a gel eyeliner girl. Even though I have liquid and pencil eyeliners lying around in my stash but I find myself reaching out to gel eyeliners the most. What do I think about this one? Read more to find out.

Gel Eyeliner - Choco Brown
  • Rich chocolate-brown gel eyeliner creates beautifully bold eyes
  • Color pigments are packed into a clear gel base which glides on smoothly
  • Buttery texture of the gel formula makes application easy to control and comfortable
  • Once dried, liner is waterproof and smudge-resistant
  • Long-lasting and intense color
Belleme Gel Eyeliner in Choco Brown
Belleme Gel Eyeliner in Choco Brown
Belleme Gel Eyeliner in Choco Brown (swatch)
My thoughts
Choco Brown is a deep brown, in fact a very deep brown that appears quite intense on first swipe. I am digging browns eyeliners these days for a softer, more natural look. Choco Brown is neither too light nor dark in my case however it doesn't seem like a chocolate brown color to me.

The product feels creamy, glides effortlessly on my lids (without tugging or pulling across the lid) and dries pretty quick which makes it transfer-proof. It can be used on waterline too. The only problem I see is that since it dries and sets so fast, the second stroke doesn’t apply as smoothly as the first one and this frustrates me. I have to make sure I get my line right on the very first swipe; oh yes it’s that drying. Now I suppose it will dry out in the jar pretty fast, most likely within four months but I am not sure about that yet. On the bright side, once dried, it doesn’t budge or smear through out the day. Since its also waterproof I assumed that it wouldn't come off easily upon removal but it proved me wrong. Surprisingly, it comes off rather easily with a good makeup remover/facial cleanser.

Overall, I have mixed feelings about this one. I love how intense and long-lasting it is but I hate that it sets on the lid a bit too quick for my liking.

You might like it if…
  • You expect good intensity
  • You like how creamy and smoothly it applies on the first stroke without tugging/pulling
  • You expect it to be water-proof
  • You expect a good wear time
  • You expect it to come off easily with makeup remover/cleanser
You might not like it if…
  • You think it dries and sets pretty quick on your lids not allowing for a smooth second coat
  • You fear it will dry out in the jar quickly
My rating:

Belleme Gel Eyeliner in Choco Brown can be purchased from Lush Grooming Bargains for PKR 999 -- the only official retailer of Abbamart's Makeup line Belleme Cosmetics in Pakistan. Folks abroad can check out Abbamart Beauty Supply.

What do you think about it? Have you tried it?

PR sample(s) sent for review. This however has not affected my opinion at all. My loyalty is to my readers and being honest is my utmost responsibility. I have given my sincere opinion about the product(s) mentioned in the post. For more details, please go through my Disclosure Policy.

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  1. The swatch looks really intensly pigmented. Id always prefer to have a eyeliner that doesnt set so quickly, great review!

  2. Seems like a nice product. I've stuck to my Artdeco gel liner for so long.. time to try a new one though..

  3. I am also into brown and grey liners these days and this looks worth a try. Quick drying factor can be a bit problem though. Nice review! xx

  4. Looks pretty good!! Nice review Sara <3

  5. So sad that it dries too fast, I take a lot of time while applying
    eyeliners so i wont be trying it :( The pigmentation looks really good however

  6. It's really hard to find one that has all the benefits and none of the hassles. I think I prefer the ones that don't dry fast but that smudge a bit than the ones that set too quickly because there's no way I can get the line right on the first swipe. I can always take extra precautions to make it last longer and/or make the liner thinner so it's even less likely to transfer when I blink.
    Thanks for the review Sara, it really is a nice colour, I'm sure it looks lovely on your eyes, black can be a bit boring sometimes, no? xx

  7. I kinda like this color as it is unique not brown and not even Brown but sumething covering both:) does it come with a brush? I will check it as after using amazon palette of Beauty Uk I am interested in gel liners, although always loved pencils, liquid never won my heart will check this thanx for the review:)

  8. I love the intensity. Wish it didn't dry that quickly. x


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