Bourjois Shine Edition Lipstick in Rose xoxo – Review & swatches

Bourjois Shine Edition Lipstick in Rose xoxo – Review & swatches

Saturday, February 01, 2014 Sara Hassan , 15 Comments

Gotta admit, I dig the packaging. It’s very chic and has a luxurious feel to it.

Shine Edition Lipstick
Ultra shine, radiant colour and the comfort of a balm.

A new generation formula that brings shine, colour and comfort to your lips.

An ultra-shine result, thanks to a new ¼ gloss extract for amazing shine-wrapped colour.

The new sensuous formula gives ultimate comfort. Enriched with nourishing mango butter extracts, Shine Edition leaves lips moisturised for up to 10 hrs**.

Its rich and melting formula provides cushion comfort and makes application addictive!

And the icing on the cake…It’s shiny, coloured packaging makes Shine Edition lipstick a true fashion accessory

Bourjois Shine Edition Lipstick in Rose xoxo
Bourjois Shine Edition Lipstick in Rose xoxo
Bourjois Shine Edition Lipstick in Rose xoxo - swatch
Bourjois Shine Edition Lipstick in Rose xoxo - Applied
My thoughts
24 Rose xoxo is a soft mauve pink with tiny silver flecks. It appears glossy and feels very moisturizing; the shimmer feels slightly gritty though. I love how it looks so natural and pretty against my skin tone. I noticed that it has a mild scent which fades in under a minute. A lot of people have been comparing it to Revlon Lip Butters as both seem to have similar texture and pigmentation. The formula, I believe, is quite sheer but buildable –– you can achieve more intensity with multiple swipes.

The product claims to keep lips hydrated for 10 hours. While I do believe that my lips feel moisturized, pillow soft and look plump however I certainly do not agree with the 10 hour hydration claim. Truth is, the moisture only lasts for a couple of hours. The color and shine lasts even less –– say an hour max. Also, it accumulates around the inner rim of my lips which looks real bad. A good way to avoid the problem is to exfoliate your lips before application.

I was pretty psyched up about it and it let me down. Compared to Revlon Lip Butters, I'd say I like those better. This one just doesn't cut it for me. It’s a pretty average product I think.

You might like it if…
  • You expect sheer, natural-looking coverage
  • It gives a nice shine
  • It feels moisturizing and comfortable
You might not like it if…
  • Hydration lasts for a couple of hours
  • It doesn't have long wear
  • It tends to settle into lip lines and looks ugly
My rating


Bourjois Shine Edition Lipstick is priced at PKR 1225 and can be purchased online from If you live in Karachi, you can buy it from Agha's, Farid's Pharmacy, Naheed Supermarket and Scentsation at Dolmen Mall Clifton.

What do you think about it? Have you tried it?

PR sample(s) sent for review. This however has not affected my opinion at all. My loyalty is to my readers and being honest is my utmost responsibility. I have given my sincere opinion about the product(s) mentioned in the post. For more details, please go through my Disclosure Policy.

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  1. It looks so pretty on you! I love your clear swatches.

  2. This color is really pretty. What is its price ?? How can I place order ??

  3. aww thank you sara, i was drooling over them since the day they have clouded the local web stores, the packaging looked pretty appealing and offcourse the brand name, you saved my bucks, i am never into shimmer shades, hugs for saving me :D

  4. Even Bourjois or any other brand for that matter can make their products look as pretty as you make them look. Your photography is literally drool-worthy.

  5. The color is soo pretty! Sucks that its not long wearing

  6. It didn't turn out as you expected but I must say the color is gorgeous.....xoxoxo....:)

  7. The glitter within the tube looks so unflattering, and it looks way too glossy, therefore more sheer as compared to Revlon lip butters. xx

  8. Ohhh I wanted to try this coz I love sheer lip colors... But this is a big No for me if it settles into lines and make the lips look ugly... Thanks for the review..

  9. texture wise it seems closer to a gloss than a lipstick.The color is really nice though.Thanks for sharing:-)

  10. The swatch looks so beautiful on you though!

  11. Wow lovely pink shade looks pretty on you Sara <3

  12. you have a lovely pout Sara!! I feel disappointed with bourjois!!! had much a better expectation!!

  13. Colour looks lovely, shame about the staying power. Xx


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